The Person You Need By Your Side

Buying or selling a home is an emotional and financial obstacle course. Doing it in New York City means every obstacle is higher and wider. In order to come out on the other side happy and confident in the decision you’ve made, you'll need an expert by your side. Not someone who has a real estate license because of Groupon. Not a part-time actor. Not someone who always lets your calls go to voicemail. You need a dedicated partner who:

• Can predict every step.
• Is sensitive to your needs.
• Understands what you want.
• Knows the terrain intimately.
• Will not let you make a mistake. 
• Has a tested network of real estate professionals.

Jeff Nolan is that partner. A natural advocate for his clients, he is ranked in the Top 1% of 45,000 Sales Associates in North America for the largest Real Estate holding companies in the country NRT or more commonly known as Realogy (RLGY). Since 2011, he has been a Multi-Million Dollar Club Member in one of the most prestigious agency in New York City, The Corcoran Group.

An Advocate

Jeff has a simple sales philosophy: he gets you the Highest Amount of money in the Shortest Amount of time possible. He believes in doing the research and applying his real estate knowledge to make sure your property is priced correctly. Why waste your time waiting for an unreasonable selling price at some vague, future time, when you can get the amount you deserve right now?

As an investor in Real Estate in upstate New York, Jeff knows the longer a property stays on the market, the more money the owner loses. When he began analyzing New York City Real Estate 11 years ago, he was shocked to see so many people losing money by leaving a property on the market for too long. Reasons ranged from: overly high asking prices to rundown kitchens, the #1 feature buyers care about. Jeff quickly realized many real estate agents either didn’t know why the property wasn’t selling, were unfamiliar with its true value, or they were afraid to tell the seller the truth.

Over time, Jeff used these observations, along with over a decade of market analysis and first-hand experience, to perfect his system for selling properties. To get you the highest amount of money in the shortest amount of time. The plan hinges on four principles that work in concert:

• Create a targeted marketing plan.
• Leverage his knowledge of the market, the brand identity of Corcoran, and the many tools Corcoran provides to create maximum exposure.
• Create a sense of urgency in the market.
• Capitalize with his excellent negotiation skills, first honed in the luxury automotive business.

It is a plan that gets results. Jeff consistently provides his clients with the highest price per square footage in the building. He sells apartments other agents can’t sell – even at the same price, and he always gets his clients the highest amount of money in the shortest possible time.

A Stealth Negotiator

Almost 80% of homes in New York go to a bidding war. You may have experienced a situation like this in the past. At this level of negotiations, you want a partner on your side that has done it hundreds of times. Before becoming a real estate agent, Jeff worked for Ford Motor Company for 13 years. His job was to negotiate directly with the owners of luxury automotive dealerships. He learned how to win a negotiation from some of the most savvy business people in the automotive industry. The most important lesson: the negotiation is won before it even starts.

Jeff has taken this key principle with him into the world of Residential Real Estate. When you’re out with Jeff, you’ll find he’s always asking the right questions at the right time – of the listing agent, managing agent or the seller. Some of his questions may not seem relevant to the purchase of the property, but while you’re looking at kitchens and closets, Jeff is already preparing for the negotiations, uncovering valuable information:

• What motivates the seller and the broker? Is it the asking price, emotional ties to the apartment, the fairness of the process, a non-contingent deal? 
• How savvy are the seller and broker about New York City real estate? 
• How will other bidders and their agents act? What motivates them? 
• What is the true value of the property, regardless of the asking price?

All of these questions are asked with one goal in mind: to save you time, energy and money. He’ll also go the extra mile to protect you from a poor investment by uncovering undisclosed information, discovering costly aspects of the property and evaluating recently sold comparables to determine whether a building is the right fit for your needs. 

Always a good listener, Jeff asks many questions of his buyers as well, making sure he fully understands what you’re looking for. Your needs, your wants, your financial picture and what you are willing to do to get your dream home.When the fit is right and you have to have a particular condo, co-op, or townhouse, regardless of the terms and conditions, he’ll figure out a way to achieve your goal.

You’ll Want to Have Him Over for Dinner

Working with Jeff Nolan is great, because he manages to reduce the stress and increase the excitement of finding your home. One of his recent clients described it this way: "Jeff negates every cliché you hear about NYC brokers. He is smart, savvy, incredibly concerned with his client’s financial well-being as well as their happiness. He is tough negotiator and runs his business as if every client was family.”

Laid back and funny, Jeff is originally from Detroit. He spent his childhood in London and graduated from the American School in London. He later moved to Denver, Philadelphia and Syracuse, NY, where he met his wife. Originally from Lima Peru, Lorena was most recently a Creative Director of a Manhattan based brand/strategy/packaging design firm.

Jeff and his wife share a love of travel, and after visiting over 40 countries, he plans to keep on going. Jeff is also a runner, who completed the NYC half marathon and is an avid cyclist, riding in the DALMAC quad-century with his father and brother four times. Next he’s working on completing his first triathlon. Jeff currently lives in Williamsburg, Brooklyn, with his wife and daughter, Valentina.